AT&T project shot by Director of Photography Sherman Johnson

AT&T "Live Connected"
Director: Jeff Doud
Production Company: MaxMedia

AT&T Mobility “Live Connected” is an anthem film directed by Jeff Doud and photographed by Director of Photography Sherman Johnson. Produced by Stephen Ostrander for MaxMedia, the project explores the role connectivity plays in everyday life through a series of interconnected lifestyle vignettes. Moving between moments of family, friendship, romance, and distance, the film focuses on authentic human experiences rather than the technology itself. The campaign was designed to feel observational and relatable, capturing the small interactions that make up daily life and the ways people stay connected through them. Photographed with a handheld approach throughout, the visual style embraces a documentary sensibility with natural performances, available light influences, and fluid camera movement. The result is an intimate and human-centered portrait of connection that feels spontaneous, emotional, and lived-in.

TECHNICAL

This film was shot on an Arri Alexa Mini with Arri Ultra Prime lenses in Atlanta, GA and Panama City, FL.