Bulova commercial shot by Director of Photography Sherman Johnson, directed by Pablo Croce x Pedro Blanco

Bulova "Time to Fly"
Director: Pablo Croce x Pedro Blanco
Production Company: Blanco-Lorenz

Bulova “Time to Fly” is a broadcast commercial for Bulova Watches featuring Marc Anthony, directed by Pablo Croce and Pedro Blanco and photographed by Director of Photography Sherman Johnson. The commercial was filmed in Miami, Florida, at Opa-locka Airport and aboard Marc Anthony’s Gulfstream aircraft. Shot on the ARRI Alexa Mini LF, the project combines intimate scenes aboard the Gulfstream with larger moments on the airport tarmac, using the scale of the aircraft and surrounding environment as a backdrop for the campaign. Atmospheric lighting, large-format cinematography, and controlled camera movement help create a refined visual style that complements both Marc Anthony and the Bulova brand.