Carnival project shot by Director of Photography Sherman Johnson

Carnival "Shaq Tour"
Director: Brad Morrison
Production Company: Slim Pictures

Carnival “Shaq Tour” is a commercial campaign starring Shaquille O’Neal, directed by Brad Morrison and photographed by Director of Photography Sherman Johnson. Produced by Slim Pictures, the project was filmed aboard a Carnival Cruise Line ship while docked at the Port of Miami. Shot within a limited production window while the ship remained in port, the campaign captures Shaquille O’Neal’s larger-than-life personality and his connection to the Carnival brand. Combining energetic performances, vibrant visuals, and the unique setting of a working cruise ship, the spot highlights the fun, entertainment, and excitement associated with the Carnival cruise experience.