Castrol Edge "Titanium Strong"
Director: Carlos Gutierrez
Castrol Edge “Titanium Strong” is a commercial directed by Carlos Gutierrez and photographed by Director of Photography Sherman Johnson. Filmed in Miami, Florida, the campaign combines automotive photography with footage of a kite surfer moving through the waters of South Florida. The film cuts between driving sequences and moments on the water, drawing visual connections between the movement of the athlete and the vehicle. Coastal locations, open roads, and ocean landscapes provide the backdrop for the campaign. Photographed on a RED camera with ARRI Ultra Prime lenses, the production relied heavily on car-to-car photography alongside water-based action sequences. The visual approach emphasizes natural environments, fluid movement, and practical action photography.
TECHNICAL
Commercial was shot on a Red Dragon with Ultra Primes and Canon zooms in Miami, FL.
Castrol Edge "Titanium Strong" Shot by Sherman Johnson Director of Photography
Director: Carlos Gutierrez