CG commercial shot by Director of Photography Sherman Johnson, directed by Robbie Samuels

CG "New Car Replacement"
Director: Robbie Samuels
Production Company: Test Tube Productions c/o Panoptica

CG “New Car Replacement” is a broadcast commercial directed by Robbie Samuels for Test Tube Productions and Panoptica and photographed by Director of Photography Sherman Johnson. Produced in Miami, Florida, the campaign blends real-world environments with surreal visual elements to create a distinctive and imaginative world. The project was filmed using a combination of practical locations and the LED volume stage at Robot Studios in Hollywood, Florida. The hybrid approach allowed the production to move quickly between a variety of environments and vignettes while combining in-camera imagery with stylized backgrounds and visual effects. Photographed on the ARRI Alexa 35 with vintage Canon rangefinder lenses, the commercial combines the clarity and dynamic range of a modern digital cinema camera with the unique character of vintage glass. The result is a visual style that balances realism and fantasy while supporting the playful tone of the campaign.