Dove project shot by Director of Photography Sherman Johnson

Dove "Care By Plants - Bee Keeper"
Director: Courtney Dixon
Production Company: Fresh Film

Dove “Care by Plants – Beekeeper” is a documentary-style commercial directed by Courtney Dixon and photographed by Director of Photography Sherman Johnson. Filmed in Savannah, Georgia, the project follows a real beekeeper whose daily work serves as a practical test of Dove’s plant-based deodorant. Rather than relying on traditional beauty advertising, the campaign focuses on authentic experiences and real-world environments. The film combines testimonial storytelling with observational footage of the beekeeping process, creating a connection between the product’s natural origins and the subject’s relationship with the environment. Photographed on the ARRI Alexa Mini with Angénieux zoom lenses, the visual approach embraces available light, handheld camera movement, and a naturalistic documentary aesthetic. The result is a warm and honest portrait that prioritizes authenticity, texture, and human experience.