Hard Rock project shot by Director of Photography Sherman Johnson

Seminole Hard Rock Hotel & Casino Tampa "Discover Your Rhythm"
Director: Tim Warren
Production Company: Artex Productions

Seminole Hard Rock Hotel & Casino Tampa “Discover Your Rhythm” is a commercial campaign directed by Tim Warren for Artex Productions and photographed by Director of Photography Sherman Johnson. Filmed in Hollywood, Florida, the project was created to capture the energy, movement, and nonstop pace of the Seminole Hard Rock Hotel & Casino experience. Built around the idea that every guest finds their own rhythm, the campaign follows visitors as they move through the casino, hotel, restaurants, entertainment venues, and nightlife. The storytelling emphasizes momentum and flow, connecting a series of experiences through carefully choreographed transitions and continuous camera movement that mirrors the excitement and cadence of the destination itself. Photographed on the RED Helium with ARRI Master Prime lenses, the visual approach relied heavily on Steadicam, supported by dolly work, specialty camera rigs, and aerial photography. Nearly every shot was designed to remain in motion, creating a seamless visual rhythm that carries viewers through the environment and reinforces the campaign’s central theme of movement, energy, and discovery.

TECHNICAL

This commercial was shot on an Red Helium camera with a set of Arri Master Prime lenses and shot in Hollywood, FL.