Cadillac project shot by Director of Photography Sherman Johnson

James Blake x Cadillac "Moments That Define Us"
Director: Scott Zacaroli
Production Company: Alldayeveryday Productions

Cadillac “Moments That Define Us” is a branded film starring professional tennis player James Blake, directed by Scott Zacaroli and photographed by Director of Photography Sherman Johnson. Produced by Alldayeveryday Productions, the project was filmed in Miami, Florida. The film combines documentary-style interview moments with observational footage, following Blake through a series of scenes that move between conversation, travel, and the arena environment. Photographed on the ARRI Alexa Mini LF with Zeiss Supreme Prime lenses, the production utilized gimbal work, pursuit vehicle photography, and car-to-car camera rigs to create fluid movement throughout the film. The visual approach balances intimate character moments with dynamic automotive photography, allowing the story to move naturally between Blake, the vehicle, and the surrounding environment.