Kimpton commercial shot by Director of Photography Sherman Johnson, directed by Frank Kelly

Kimpton "Key West"
Director: Frank Kelly
Production Company: Reel City Films

Kimpton “Key West” is a commercial and brand film directed by Frank Kelly for Reelcity Films and photographed by Director of Photography Sherman Johnson. Filmed in Key West, Florida, the campaign was designed to capture the atmosphere of the destination through a series of lifestyle-driven vignettes. The film follows guests as they move between quiet mornings, waterfront adventures, afternoons on the water, and evenings spent exploring the island. Rather than presenting a traditional hotel advertisement, the campaign uses cinematic storytelling to immerse viewers in the experience of Key West itself. Shot on a Blackmagic Cinema Camera with vintage Nikon lenses, the photography embraces natural flare, soft contrast, and a subtle analog character that complements the relaxed pace of island life. Handheld camerawork and available-light-inspired imagery help create a sense of immediacy, while the landscapes, waterways, and architecture of Key West become as important to the story as the people experiencing them.