Pollo Tropical project shot by Director of Photography Sherman Johnson

Pollo Tropical "Plenty of Fish"
Production Company: Zipper Films

Pollo Tropical “Plenty of Fish” is a food commercial directed and photographed by Director of Photography Sherman Johnson for Zipper Films. Produced by Yiya Garcia and filmed in Miami, Florida, the campaign was created to promote Pollo Tropical’s limited-time fish offering. The commercial follows the preparation process, highlighting the ingredients and techniques used to create the dish. Olive oil, blackened seasoning, and flame-grilled cooking are featured through a series of detailed food photography sequences designed to showcase freshness, texture, and flavor. Photographed on the ARRI Alexa Mini with ARRI Ultra Prime lenses, the visual approach combines close-up food cinematography, controlled lighting, and detailed preparation imagery to emphasize the craftsmanship behind the dish while maintaining the vibrant, appetizing style associated with the Pollo Tropical brand.