Pollo Tropical project shot by Director of Photography Sherman Johnson

Pollo Tropical "Catch Ceviche While You Can"
Production Company: Zipper Films

Pollo Tropical “Catch Ceviche While You Can” is a food commercial directed and photographed by Director of Photography Sherman Johnson for Zipper Films. Produced by Yiya Garcia and filmed in Miami, Florida, the campaign was created to promote Pollo Tropical’s limited-time shrimp ceviche offering. The commercial focuses on the preparation process, highlighting the fresh ingredients and techniques used to create the dish. Shrimp, lime juice, orange juice, and fresh vegetables are featured through a series of detailed food photography sequences that emphasize the care and attention. Photographed on the ARRI Alexa Mini with ARRI Ultra Prime lenses, the visual approach combines macro food photography, controlled lighting, and close-up preparation imagery to showcase texture, color, and freshness while maintaining the vibrant, appetizing style associated with the Pollo Tropical brand.