Samsung Knox "The Paradox"
Director: Juriaan Booij
Production Company: RSA Films
Samsung Knox “The Paradox” is a brand film directed by Juriaan Booij for RSA Films and produced by Lisa Joseph. Photographed by Director of Photography Sherman Johnson, the campaign was filmed in Cape Town, South Africa, with production services provided by Rocket Films. Created to promote Samsung Knox, the film explores the tension between staying connected and staying secure. Told through a series of interconnected vignettes, the campaign follows people navigating work, travel, and everyday life while relying on technology that remains present without drawing attention to itself. Shot on the ARRI Alexa Mini with ARRI Ultra Prime lenses, the photography was designed to feel natural and observational. Handheld camerawork and available-light-inspired environments ground the film in recognizable, everyday moments while supporting its broader themes of connectivity, privacy, and trust.
TECHNICAL
Commercial was shot on Arri Alexa Mini with Arri Ultra Primes in Cape Town, South Africa.
Samsung Knox "The Paradox" Shot by Sherman Johnson Director of Photography
Director: Juriaan Booij
Production Company: RSA Films