Tampico project shot by Director of Photography Sherman Johnson

Tampico "Brand New Look"
Production Company: Macias Advertising

Tampico is a commercial campaign directed and photographed by Director of Photography Sherman Johnson for Macias Advertising. Produced by Yiya Garcia and Zipper Films, the project served as the launch of a brand refresh campaign for Tampico. The commercial combines food photography, fruit imagery, and playful performances from children to create a bright and energetic visual world built around the brand’s flavors and personality. Fresh fruit, juice pours, and colorful graphic environments are mixed with moments of movement, dance, and play, creating a campaign designed to feel fun, youthful, and approachable. Photographed on a Red cinema camera, the project uses bold color palettes, controlled studio environments, and stylized photography to create a vibrant visual identity while maintaining a playful sense of energy throughout the campaign.

TECHNICAL

Shot on Red Helium and Red Dragon cameras with Ultra Prime lenses. Shot at Grove Studio in Miami, FL.