Zumba project shot by Director of Photography Sherman Johnson

Zumba "Find a Class"
Director: Eduardo Whaite
Production Company: Octopustudio

Zumba “Find a Class” is a commercial directed by Eduardo Whaite and photographed by Director of Photography Sherman Johnson. Produced by Octopustudio, the campaign follows three individuals as they share their relationship with dance before finding their way to a Zumba class. The film moves between intimate character moments and energetic dance sequences, combining vibrant color, music, and movement to create a playful and expressive visual style. While structured around personal stories, the campaign embraces a heightened sense of energy that reflects the experience of a live Zumba class. Photographed on a RED camera with Cooke Special Flare Anamorphic lenses, the visual approach combines handheld camerawork and dolly movement to create a sense of momentum throughout the film. The anamorphic photography, bold color palette, and dynamic camera work help reinforce the energy and personality of the campaign.